Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Sunday, November 28, 2010

Premier League Match Time: Aston Villa Vs Birmingham

Birmingham City will visit Villa Park for a lunch-time derby against Aston Villa, on Sunday, in match week 10 of the Premier League.

Aston Villa have dominated matches in the middle of these sides, recently, and have won six in a row. Birmingham will seek to end that streak in Sunday's derby against the Villans. And the Blues will look to Liam Ridgewell to contribute the spark against his previous club. Birmingham will also look to their big striker Hikola Zigic to stand up to be counted. Zigic, alongwith Ridewell, was one of the goal scorers in the 2-0 win over Blackpool last week.

Football Premier League

Villa are advent off a 1-0 loss suffered against Sunderland at the Stadium of Light last week, and they will seek atonement against the Blues. Houllier will be keen to stamp his personality on the fortunes of the squad that is still emerging from Martin O'Neill's shadow.

Premier League Match Time: Aston Villa Vs Birmingham

Last season Birmngham concluded ninth on the league table, and they haven't yet lived up to that promise, this season. This could be because of tactiacl errors by team manger McLeish. Equally, the Blues haven't been helped by the fact that summer signings like Hleb and Zigic are yet to gel with the team.

Birmingham are pre-dominantly defensive and Villa will have their task cut out in trying to break down City's back-line, where Scott Dann and Roger Johnson have shone in tandem; goalkeeper look after has also played his part..

That said, full-backs Stephen Carr and Liam Ridgewell will need to stay busy to stave off flank attacks by Villa's Ashley Young and Stewart Downing.

Perhaps the biggest threat to the Blues' goal will come from old warhorse Heskey, who has already netted four times for Houllier's squad this season.

Ahead of Sunday's game, three Villa players are on the injury list. They are Agbonlahor, L Young and Delph. City have their own injury worries with McFadden and Beausejour sidelined. Those apart, Gardner is serving a one-match suspension after receiving a second yellow card in the last match.

Aston Villa fielded the following eleven players in their game against Sunderland in match week nine: Friedel, Beye, Collins, Dunne, Warnock, Downing, Reo-Coker, Petrov, Young, Ireland, Heskey.

The substitutes were: Albrighton, Clark, Guzan, Bannan, Sidwell, Carew, Cuellar.

The following players were in the beginning eleven for Birmingham in their game with Blackpool: Foster, Carr, Johnson, Dann, Ridgewell, Larsson, Ferguson, Hleb, Fahey, O'Connor, Zigic.

The substitutes were: Derbyshire, Murphy, Michel, Taylor, Phillips, Bowyer, Jiranek.

Premier League Match Time: Aston Villa Vs BirminghamInside North Korea Tube. Duration : 46.03 Mins.


Go undercover with National Geographic correspondent Lisa Ling as she journeys into mysterious and reclusive North Korea.

Tags: Lisa Ling, North Korea Kim, Jong, Asia, Government

Saturday, November 27, 2010

Premier League Match Time: Wigan Vs West Brom

It's Premier League match time with West Bromwich Albion due to visit the Dw Stadium Upton Park on Saturday afternoon to take on Wigan Athletic.

The Latics are stuck in relegation zone having won just one of their last nine matches in this Premiership campaign. But they are arrival off a morale-boosting 1-1 draw against Liverpool in game week twelve.

Football Premier League

Wigan have had problems up front with a dearth of goal scorers this season. In their twelve matches, thus far, the Latics have just nine goals to show. They last won against Wolves on October 2, and would be desperate to get the elusive win playing before their home fans on Saturday.

Premier League Match Time: Wigan Vs West Brom

Rodalegga with four goals and N'Zogbia with three have been the Latics' top goal scorers this season, while Odemwingie with four strikes heads the goal tally for the Baggies.

West Brom in eleventh place in the points table have also not done well in modern matches; their last win came six matches ago against Fulham. In a tight mid-table a particular loss can mean a plummet down the table.

The Baggies will welcome the return to the side by Odemwingie who played against West Ham after a hiatus of a month. The Nigerian forward lends psychological power to the squad apart from his undoubted playing skills.

Despite their poor run in away games, West Brom beat Arsenal at the Emirates, their only win in 22 matches on the road. That said, the Baggies have concerns about their back line, having conceded in each of their last ten games.

Wigan's Boyce with a hamstring problem, McCarthy with an ankle injury, and Politt with an injured elbow are sidelined ahead of the match.

West Brom have a larger number of indisposed players. Both Miller with an abdominal strain, and Olsson with an Achilles problem are sidelined. Jara is a serving a one-match suspension, while there's a cloud over the participation of Bednar who is ill, Shorey who has an ankle problem, and Dorrans who has a foot ailment. But Bednar, Shorey and Dorrans could still play after a late check on their match fitness. Mulumbu is also returning from suspension.

Wigan had the following players in their beginning eleven against Liverpool on Wednesday: Al Habsi, Stam, Caldwell, Alcaraz, Figueroa, Thomas, Diame, Cleverley, Gomez, N'Zogbia and Rodalegga; Moses and Di Santo came in as substitutes.

West Brom's beginning eleven in the game against West Ham comprised: Carson, Cech, Pablo, Tamas, Reid, Scharner, Brunt, Thomas, Dorrans, Morrison and Odemwingie;  Barnes, Cox and Fortune were used as substitutes.

Premier League Match Time: Wigan Vs West BromInside North Korea Video Clips. Duration : 46.03 Mins.


Go undercover with National Geographic correspondent Lisa Ling as she journeys into mysterious and reclusive North Korea.

Keywords: Lisa Ling, North Korea Kim, Jong, Asia, Government

Tuesday, July 20, 2010

Indian Premier League - Club Cricket, But Incredible Marketing Success

What a dream run! Indian Premier League (IPL) has taken centre stage in the world of cricket. Who would have believed that a couple of years ago? Indian Club Cricket holding sway in global arena!!! The second installment of IPL drama had cricket aficionados crying for more. The runaway success of the tournament was there for all to see. Global audiences watched scintillating cricket thoroughly mesmerised, while we in India rejoiced that our religion (cricket) has finally got global recognition. Full credit goes to Lalit Modi and his IPL management who made this dream come true.

What did one like most about the tournament? The first answer that jumps to mind is "everything". If you fail to agree with me then read on. We will proceed step by step on a journey of critical analysis of this juggernaut called IPL.



Quality of Cricket. There is no denying the fact that quality of cricket being offered on IPL stage is world class. Barring T-20 World Cup there is no other platform where you can find half as many world class cricketers displaying their cricketing skills. In fact IPL may be considered better than T-20 World Cup by many. That is because the argument goes like this. T-20 World Cup doesn't feature some swashbuckling senior stalwarts that IPL does. Case in point are irresistible veterans like Adam Gilchrist, Shane Warne, Anil Kumble et al.

Fanfare. The build up to IPL tournament is simply breathtaking and you wouldn't like to miss out on the hype created for all the gold in the world. Because it is this build up which sends your adrenalin rushing leaving you to contend with goose pimples. The propaganda machine of IPL and its teams rev up your expectations for some blood curdling duels on the cricket field. And bang! The show starts with gala Opening Ceremony and teams baying for each others' blood. Taking cue the organisers throw in every trick in the book to regale crowd as the tournament progresses. Who would want to miss out on such world class fanfare that IPL offers? Not me.

Glamour. IPL organisers deserve a salute to be able to attract so much glamour and glitterati on one stage. You name it and you have it! Shah Rukh Khan, Preity Zinta, Shilpa Shetty, Mukesh Ambani, Vijay Mallaya, Katrina Kaif, and the list keeps unfolding. Then you also have some big international band playing for you at the tournament. And glam girls as Cheer Leaders act as icing on the cake. Do you want to miss any of it? I doubt.

What most of us may fail to register are two major spin offs that IPL is giving to India. Firstly it is building Brand India in the eyes of global population. India's Club Cricket being played on foreign soil as far removed as South Africa! And that too so successfully that IPL becomes the centre point of all activities of that country!! Even the General Elections in South Africa took a back seat to IPL fever that gripped the country. World media and by extension world public are bound to wonder. To cap it all this venture called IPL is worth $ 2 billion, may be more. In just two years such an adventurous venture is already a financial success. I wouldn't blame the global populace, especially the sporting world, if it sits up and takes notice.

The second commendable point that IPL has scored is by garnering loads of goodwill for India through charity. Generous donations given by IPL to various organisations enhancing educational and sporting facilities in South Africa is simply magnanimous. Such gestures will take IPL and India a long way in building bridges of friendship across nations.

Now the question arises as to what would we like to see different in IPL-3. Well on all aspects discussed above, we would like to see IPL doing better and bigger. That said there is also a dream that somehow IPL should reach out to non cricket playing countries and spread our religion further. With IPL anything is in the realm of 'possible'. So lets pray and hope that Lalit Modi and company can pull off this last bit of magic. Cheers to Lalit Modi! Cheers to IPL! And cheers to Indian cricket fans!

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Thursday, July 15, 2010

Indian Premier League - Club Cricket, But Incredible Marketing Success

What a dream run! Indian Premier League (IPL) has taken centre stage in the world of cricket. Who would have believed that a couple of years ago? Indian Club Cricket holding sway in global arena!!! The second installment of IPL drama had cricket aficionados crying for more. The runaway success of the tournament was there for all to see. Global audiences watched scintillating cricket thoroughly mesmerised, while we in India rejoiced that our religion (cricket) has finally got global recognition. Full credit goes to Lalit Modi and his IPL management who made this dream come true.

What did one like most about the tournament? The first answer that jumps to mind is "everything". If you fail to agree with me then read on. We will proceed step by step on a journey of critical analysis of this juggernaut called IPL.



  1. Quality of Cricket. There is no denying the fact that quality of cricket being offered on IPL stage is world class. Barring T-20 World Cup there is no other platform where you can find half as many world class cricketers displaying their cricketing skills. In fact IPL may be considered better than T-20 World Cup by many. That is because the argument goes like this. T-20 World Cup doesn't feature some swashbuckling senior stalwarts that IPL does. Case in point are irresistible veterans like Adam Gilchrist, Shane Warne, Anil Kumble et al.


  2. Fanfare. The build up to IPL tournament is simply breathtaking and you wouldn't like to miss out on the hype created for all the gold in the world. Because it is this build up which sends your adrenalin rushing leaving you to contend with goose pimples. The propaganda machine of IPL and its teams rev up your expectations for some blood curdling duels on the cricket field. And bang! The show starts with gala Opening Ceremony and teams baying for each others' blood. Taking cue the organisers throw in every trick in the book to regale crowd as the tournament progresses. Who would want to miss out on such world class fanfare that IPL offers? Not me.


  3. Glamour. IPL organisers deserve a salute to be able to attract so much glamour and glitterati on one stage. You name it and you have it! Shah Rukh Khan, Preity Zinta, Shilpa Shetty, Mukesh Ambani, Vijay Mallaya, Katrina Kaif, and the list keeps unfolding. Then you also have some big international band playing for you at the tournament. And glam girls as Cheer Leaders act as icing on the cake. Do you want to miss any of it? I doubt.

What most of us may fail to register are two major spin offs that IPL is giving to India. Firstly it is building Brand India in the eyes of global population. India's Club Cricket being played on foreign soil as far removed as South Africa! And that too so successfully that IPL becomes the centre point of all activities of that country!! Even the General Elections in South Africa took a back seat to IPL fever that gripped the country. World media and by extension world public are bound to wonder. To cap it all this venture called IPL is worth $ 2 billion, may be more. In just two years such an adventurous venture is already a financial success. I wouldn't blame the global populace, especially the sporting world, if it sits up and takes notice.

The second commendable point that IPL has scored is by garnering loads of goodwill for India through charity. Generous donations given by IPL to various organisations enhancing educational and sporting facilities in South Africa is simply magnanimous. Such gestures will take IPL and India a long way in building bridges of friendship across nations.

Now the question arises as to what would we like to see different in IPL-3. Well on all aspects discussed above, we would like to see IPL doing better and bigger. That said there is also a dream that somehow IPL should reach out to non cricket playing countries and spread our religion further. With IPL anything is in the realm of 'possible'. So lets pray and hope that Lalit Modi and company can pull off this last bit of magic. Cheers to Lalit Modi! Cheers to IPL! And cheers to Indian cricket fans!




An economist with specialization in capital market analysis. The author advises Indian stock market participants through a blog site http://archana-archdeb.blogspot.com.