Since last three-four years, Twenty 20 or T20 Cricket has been gaining immense popularity among the masses. Slowly the action is shifting from Test matches and One day international matches to T20 cricket. Though traditionalists say that it's not Cricket but you have to accept the fact that this medium has left tests and ODI's in the shadow. The success of the Indian Premier League or the IPL stands witness to this fact.
These days, brands are increasingly shifting their advertising budget from tests and ODIs to T20 matches. They are spending more on T20 because more people watch these matches. Earlier women and young girls used to avoid watching Cricket. But T20 has added glamor to the game. It's short - just three hours for a game. There are cheerleaders prancing around. And plenty of fours and sixes being hit due to the field restrictions and shorter boundaries. The stadiums have a lively atmosphere due to the music and songs being played between overs. There are entertainment shows played in the break between the two innings. The IPL was ranked one of the richest sporting leagues in the world with a value of more than $1 billion dollars. Such success in just two years is unprecedented.
The T20 world cup is held every two years. This cup has been a bigger success than the recent ODI world cup. Cricketers are increasingly adapting to the T20 style of cricket. There are some specialist players who have retired from other forms of the game just to play T20. This is because they earn much more money in less than half the time. Previously each country used to play 8-10 test matches every year. These days, future schedules have just 2-5 test matches for some teams. There are talks of dividing the ODI into two innings to give it a T20 feel.
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